These top sales books will keep you motivated to beat the competition and smash targets in 2021.


The right book can change your perspective, boost your sales prowess and unlock more potential than you ever thought possible.

For many salespeople around the world right now, we’re starting the year as we ended it – working from home. It’s a lot more difficult to get motivated without the buzz of the office or sales meetings with your colleagues to get you going. So, whether its motivation, new techniques or inspiration you need – we’ve got you covered!

For Techniques:

“Jeffrey Gitomer’s Sales Manifesto”

Author Jeffrey Gitomer reveals some of the most out-dated sales tactics, then shows you how to replace them with modern sales strategy. Helping every salesperson reach the top and stay there – this is a straightforward, no-nonsense masterclass in the art of selling.

“Let’s Get Real or Let’s Not Play”

Sales culture has long since moved past just getting new customers and demands a new kind of sales book. Co-authors Mahan Khalsa & Randy Illig show how focusing your efforts on helping your clients succeed is the key to closing deals and generating repeat business.

“Smart Calling”

Although originally published in 2013, “Smart Calling” remains one of the highest-rated books on selling by phone. With all-new examples from the world of sales, the 2020 updated version brings with it even more advice for turning the act of cold calling into a lucrative sales tool.

“Eat Their Lunch”

If you want to solidify your company’s advantage against its competitors, Anthony Iannarino’s “Eat Their Lunch” is the book for you. A step-by-step playbook that explains enabling growth and increasing your company’s market share by winning over your competitors’ clients.

For Motivation:

“Go for No!”

Learning how to use failure to find success is key to keeping motivated in sales. Unlike most sales books, this book features a fictional character who jumps ahead 10 years to meet a more successful version of himself. The trick is that his “future self” will only come about if he overcomes his self-limiting belief system and fear or failure. A truly intriguing read, you can find out more by watching this video.

“The Most Important Question”

This book is perfect if you have trouble defining your goals. With so many possibilities and others’ expectations, it can be difficult to get what you want and even harder to enjoy it. Peep Vain gives a simple, easy to follow method for maintaining balance so that more urgent demands don’t detract from your bigger goals.

“Mindset”

Dr Carol Dweck has written more than just a sales book. “Mindset” explores a groundbreaking, yet simple concept: those who believe their abilities can grow are more likely to succeed than those who believe their abilities are limited.

For Inspiration:

“To Sell Is Human”

Daniel Pink shows you how serving customers first and selling to them second, is a natural extension of our ability to move the people we care about to do the things we want. This is a must-read if you’re looking for a more organic approach to selling.

“Sell It Like Serhant”

For those of you new to selling, Ryan Serhant’s guide is one of the best books to start with. It talks you through negotiating tips, finding your USP and guides you through managing and closing multiple deals.

“The Go-Giver”

If you’re looking for an alternative to the ‘dog-eat-dog’ world of sales, then look no further than co-authors Bob Burg & John David Mann. This book contains valuable sales and life lessons through the tale of a go-getting executive who meets a legendary sales consultant and goes on to learn the secrets of success.

There are many more books out there teeming with knowledge; these are just a few of our favourites. What would you recommend?

If you’ve enjoyed this post, why not check out our others here.

And remember, if you are tempted to purchase any of these books, there are plenty of independent booksellers who would really appreciate your custom in these trying times.

Published: 4th January 2021

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