Telemarketing vs Business Development


Business Development

What’s the difference again?

Business Development. Telemarketing. They are similar, right?

Well no! Although these days the terms seem to be interchangeable – in truth to move away from the negative connotations sometimes associated with anything ‘telephone’ – they are very different beasts. Whilst there’s a place for each, it’s good to understand the differences so that you can choose which is right for your business.

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