Guest Blog by Chantelle Stubbings.
So, before we get into how my personal growth helped my clients. Let me introduce myself! My name is Chantelle and I have worked within the sales industry now for a little over seven years.
I always knew that I wanted a job where I could focus on personal growth and contribute to whatever business I was a part of; that’s what led me to sales. My first sales role was working within the Telecommunications industry, offering phone lines and broadband to other businesses. I worked there for just over three years, but I had started to feel that I needed a change. My heart wasn’t in it, and my options were beginning to feel limited.
A Fresh Start.
It wasn’t long after that Darren (the founder of Intelligent Talk) approached me on LinkedIn. I met with him, had my interview and was quickly sold on the company. Intelligent Talk gave me the belief in the sales industry I was missing, and I haven’t looked back. I’ve now been part of the team at Intelligent for over four years.
I took to the training and coaching from Darren like a duck to water. And it wasn’t long before I started my first full-time business development campaign. This particular campaign was working within an industry that I wasn’t familiar with and required a lot of research before I started.
The campaign was to contact law firms and to speak with heads of conveyancing. Then to understand their needs and requirements before recommending the service we represented. The campaign was very successful, and I worked with them for around four months.
Personal growth pays off.
During this time, we had also started to work with Capita Integrated Business Solutions who specialised in Financial Management Software. However, the campaign wasn’t seeing the results we had initially expected, and I was asked to step in and support following my recent successes.
Through a lot of hard work, I maintained Capita as a client for two years. I was tasked with speaking to Financial Directors, Chief Financial Officers, and Procurement Directors within the Public Sector, contacting NHS, Councils and Local Government Authorities, offering Integrated Financial Solutions.
As time went on with Capita, the campaigns I ran began to change. For the first few months, it was solely the UK, then branched out into Ireland, running several different campaigns from arranging face-to-face meetings to organising webinars. It might sound easy, but this campaign came with a whole new set of challenges!
Each campaign requires a different focus and set of skills, meaning that my personal growth as a salesperson was always at the forefront of my mind. I wanted to do the best for my clients and meet any challenges that came my way.
This focus on personal growth allowed me to build campaigns to a high level of success and seamlessly transition to others with the same high level of service and output.
Another happy customer.
When the time came to move on from Capita, I then went on to partner with a company called Cinos.
Cinos specialised in Video Conferencing for the NHS, and I was tasked with identifying high-level decision-makers such as CTO’s and IT Directors.
Working with Cinos required a multi-channel approach of making calls and developing effective LinkedIn messaging and email campaigns that proved to be very successful.
At this time, I also started to work with Refero, who offered a similar service. Refero offered telephone and video conferencing within the NHS, however, targeting clinical board members.
After running a successful campaign with Cinos, I was also able to extend the Refero campaign for another term. Unfortunately, we were forced to pause this campaign due to the Covid-19 pandemic.
Through the pandemic, I started working with Finastra. As a company, we had worked with Finastra many times before, and this was the third time I worked with them. Each of their campaigns and their offerings has always been entirely different; however, the most recent campaign was very new to Intelligent Talk.
I was tasked with researching Challenger Banks and Foreign Exchange companies both within the UK and the US markets. Even though we had worked within the US market before, this was the most extensive campaign I have ever done.
I managed to identify numerous challengers banks and foreign exchange companies across the UK and the US and the correct decision-makers. I was tasked with speaking to the CEO, CTO or Managing Directors.
This again was a very successful campaign and extremely enjoyable. I was able to branch out into a completely new market and learnt a lot from it. When I started, I hadn’t worked in the US markets. I had to learn a whole new way of approaching business development, relationship building and tonality. Not to mention balancing different time zones!
I could not be any more grateful for the opportunity to continue my personal growth and increase the number of skills in my sales arsenal.
Being part of Intelligent Talk for as long as I have really has sculpted the salesperson I am today. I’ve learnt so much, and the many opportunities for personal growth have been invaluable.
Coming from a sales environment where it was just appointment after appointment no matter the quality, purely quantity over quality. To one where we genuinely care about our clients, their goals and how we as a business partner can support them. It is the quality of the relationship that matters for me, and to find a company that supports and encourages that was a breath of fresh air.
I have learned so much working with a diverse client base, offering different products. Not to mention speaking with all the wonderful people in other countries, at the top of their field! Each client, prospect, colleague, and service offering has taught me something new and helps me do the best I can for my clients every day.
Published: 17th May 2021