It is October 2019, almost a year and a half into GDPRs legislation release. We have had 14,000 data breaches reported in the first year alone within the UK, and the two largest recorded fines to date being dished out to UK firms British Airways and Marriot totaling £300m in July of this year. It would appear GDPR has impacted data and marketing communication in the UK. But how much of a bearing has GDPR had on marketing and sales activities? And is it affecting B2B marketers and lead generation in the same way as B2C?
Furthermore, what happens with Brexit? If we are no longer part of the EU, do we still need to follow GDPR, which only applies in law to EU countries?