10 Shocking sales statistics that will change the way you sell in 2021.


For those of you that have been in sales a long time, it can be an uncomfortable thought that you need to change your approach.

These sales statistics reflect the cold hard truth of what you’re coming across every day but may not have noticed.

These statistics we’ve put together will help you get on track to boost your sales in 2021.

  1. Nearly all customer interactions happen over the phone. Email is a wonderful and powerful tool, but nothing compares to the real-life human connection.
  2. 15% of a salespersons time at work is spent leaving voicemails. Sometimes leaving a voicemail is necessary. But 15% of your total time at work is a big chunk of time that could be better spent elsewhere. So, if you must do it, make sure it’s getting results.
  3. Around 40% of salespeople don’t feel prepared for their calls. Having enough information in front of you before a call is essential. It builds confidence and makes for much more successful calls to both new and existing clients.
  4. 92% of salespeople give up after being told ‘no’ four times; however, 80% of prospects say ‘no’ four times before saying ‘yes’. It would be best if you got comfortable with the feeling of rejection. The more times you hear ‘no’, the closer you are to a ‘yes’ – persistence is key. 
  5. Almost 50% of prospects contacted by email will mark it as spam. You may be sending your emails from a legitimate source, but if you don’t do your research and catch their attention, chances are you’re going into the spam folder next time.
  6. 35% of prospects will access your emails on their phone. Keep your emails short and to the point and avoid including too many graphics.
  7. Increasing your client retention by 5% can improve your profits by as much as 95%. Focusing on constantly improving your service offering and continue building rapport with your regular clients can boost sales as much as new business.
  8. 80% of potential clients can be reached through social media. We live in the digital age, utilise it when trying to reach your prospects, and you will maximise your success. 
  9. 85% of prospects are not satisfied with their experience from salespeople over the phone. Make sure your calls are productive and professional by being prepared for every possible outcome that may take place on the call. Researching your prospects not only helps build rapport but also trust and credibility.
  10. 3 out of 4 managers will take action from a cold call or email. When you give your prospects the information and successfully create a value proposition, they will want to follow up with the next stage of the process.

Data and information are only as good as the action you take as a result of it. These stats aren’t hard and fast rules for every situation, but if you allow them to help you think about solving problems in different and more creative ways, then they’ve done their job.

Another great way to ensure sales success is knowing your audience, if you’re not working from customer personas already – you should be! 

Published: 28th December 2020

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