A year on how is the scandal around marketing consultany Cambridge Analytica affecting marketing and business relationships now, and in the future, and what impact did it have on data usage to target prospects?
What’s the difference again?
Business Development. Telemarketing. They are similar, right?
Well no! Although these days the terms seem to be interchangeable – in truth to move away from the negative connotations sometimes associated with anything ‘telephone’ – they are very different beasts. Whilst there’s a place for each, it’s good to understand the differences so that you can choose which is right for your business.